Purpose: The masterclass describes how companies are rapidly moving away from firm-centric views of value to a more customer-centric perspective of how value is created and co-created in an age of ubiquitous connectivity and producer-consumer real-time interaction. Design/methodology/approach:...

Purpose: An interview with Rita McGrath a pioneer of “discovery-driven planning,” now widely recognized as one of the most effective approaches for strategy development in the face of uncertainty. Design/methodology/approach: Her research and experience interacting with executive teams...

Purpose: This interview introduces the concept of the “AI first company”, a new breed of organization that is transforming the economy and defining the emergence of a new age. Design/methodology/approach: An interview with Harvard digital strategy experts, Marco Iansiti and Karim Lakhani,...