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ECONIS (ZBW)
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91
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
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92
The fluent online shopping experience
Mosteller, Jill
;
Donthu, Naveen
;
Eroglu, Sevgin
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2486-2493
Persistent link: https://www.econbiz.de/10010402745
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93
Why negative brand extension evaluations do not always negatively affect the brand : the role of central and peripheral brand associations
Michel, Géraldine
;
Donthu, Naveen
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2611-2619
Persistent link: https://www.econbiz.de/10010483031
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94
Role of absorptive capabilities in outsourcing the headquarters selling task in the United States
Unal, Belgin
;
Donthu, Naveen
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1079-1084
Persistent link: https://www.econbiz.de/10010410580
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95
Measuring Hofstede's five dimensions of cultural values at the individual level : development and validation of CVSCALE
Yoo, Boonghee
;
Donthu, Naveen
;
Lenartowicz, Tomasz
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 193-210
Persistent link: https://www.econbiz.de/10009270629
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96
How to foster and sustain engagement in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
;
MacElroy, …
- In:
California management review
53
(
2010/11
)
4
,
pp. 80-110
Persistent link: https://www.econbiz.de/10009295501
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97
Web site customer orientations, web site quality, and purchase intentions : the role of web site personality
Poddar, Amit
;
Donthu, Naveen
;
Wei, Yujie
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003839883
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98
Implementing integrated marketing science modeling at a non-profit organization : balancing multiple business objectives at Georgia Aquarium
Kumar, V.
;
Sharma, Amalesh
;
Donthu, Naveen
;
Rountree, Carey
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 804-814
Persistent link: https://www.econbiz.de/10011409992
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99
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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100
The impact of content and design elements on banner advertising click-through rates
Lohtia, Ritu
;
Donthu, Naveen
;
Hershberger, Edmund K.
- In:
A reader in marketing communications
,
(pp. 201-213)
.
2005
Persistent link: https://www.econbiz.de/10003292732
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