Askegaard, Sren; Arnould, Eric J.; Kjeldgaard, Dannie - In: Journal of Consumer Research 32 (2005) 1, pp. 160-170
Data collected among Greenlandic immigrants in Denmark fuel a critical examination of the postassimilationist model of ethnic consumer behavior in a non-North American context. We find that Greenlandic consumer acculturation is broadly supportive of the postassimilationist model. However,...