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The happiness of giving : the time-ask effect
Liu, Wendy (contributor); Aaker, Jennifer (contributor) - 2008
Persistent link: https://www.econbiz.de/10003747733
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When good brands do bad
Aaker, Jennifer (contributor); Fournier, Susan (contributor) - 2008
Persistent link: https://www.econbiz.de/10003747746
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Recalling mixed emotions
Aaker, Jennifer (contributor); Drolet, Aimee L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003719296
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The happiness of giving : the time-ask effect
Liu, Wendy (contributor); Aaker, Jennifer (contributor) - 2008
Persistent link: https://www.econbiz.de/10003783482
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The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie; Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003847353
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The meaning(s) of happiness
Kamvar, Sep; Mogilner, Cassie; Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003847495
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Why do people give? : the role of identity in giving
Aaker, Jennifer; Akutsu, Satoshi - 2009
Persistent link: https://www.econbiz.de/10003847498
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Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”
Aaker, Jennifer L.; Garbinsky, Emily N.; Vohs, Kathleen D. - In: Journal of consumer psychology : the official journal … 22 (2012) 2, pp. 191-195
Persistent link: https://www.econbiz.de/10009972548
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Can Mixed Emotions Peacefully Coexist?
Williams, Patti; Aaker, Jennifer L. - In: Journal of consumer research : JCR ; an … 28 (2002) 4, pp. 636-649
Persistent link: https://www.econbiz.de/10006655418
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"I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
Aaker, Jennifer L.; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 28 (2001) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10006658651