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Leclerc, France; Little, John D.C. - In: Journal of marketing research : JMR 35 (1998) 4, pp. 473-484

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Little, John D.C. - In: Management science : journal of the Institute for … 50 (2004) 12, pp. 1854-1860

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Little, John D.C. - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 364-372

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Kalyanaram, Gurumurthy; Little, John D.C. - In: Journal of consumer research : JCR ; an … 21 (1994) 3, pp. 408-418

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Lal, Rajiv; Little, John D.C.; Villas-Boas, J.Miguel - In: Marketing science : the marketing journal of the … 15 (1996) 1, pp. 21-37

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Guadagni, Peter M.; Little, John D.C. - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 29-48

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Guadagni, Peter M.; Little, John D.C. - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 26-28

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