Narrow search
Showing 1 - 10 of 129
Cover Image
A Measure of Long-Term Orientation: Development and Validation
Bearden, William O.; Money, R.Bruce; Nevins, Jennifer L. - In: Journal of the Academy of Marketing Science 34 (2006) 3, pp. 456-467
Persistent link: https://www.econbiz.de/10007263738
Cover Image
Performance implications of distributor effectiveness, trust, and culture in import channels of distribution
Nevins, Jennifer L.; Money, R.Bruce - In: Industrial marketing management : the international … 37 (2008) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10007893879
Cover Image
Multidimensional versus unidimensional measures in assessing national culture values: The Hofstede VSM 94 example
Bearden, William O.; Money, R. Bruce; Nevins, Jennifer L. - In: Journal of Business Research 59 (2006) 2, pp. 195-203
Persistent link: https://www.econbiz.de/10005473873
Cover Image
Ethical Values and Long-term Orientation
Nevins, Jennifer L.; Bearden, William O.; Money, Bruce - In: Journal of business ethics : JOBE 71 (2007) 3, pp. 261-274
Persistent link: https://www.econbiz.de/10007593794
Cover Image
Performance implications of distributor effectiveness, trust, and culture in import channels of distribution
Nevins, Jennifer L.; Money, R. Bruce - In: Industrial marketing management : the international … 37 (2008) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10003650412
Cover Image
Performance implications of distributor effectiveness, trust, and culture in import channels of distribution
Nevins, Jennifer L.; Money, R. Bruce - In: Industrial marketing management : the international … 37 (2008) 1, pp. 46-59
Persistent link: https://www.econbiz.de/10008880095
Cover Image
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O. (ed.); Netemeyer, Richard G. (ed.);  … - 2011 - 3rd ed.
Persistent link: https://www.econbiz.de/10013208270
Cover Image
The effect of uncertainty avoidance on information search, planning, and purchases of international travel vacations
Money, R.Bruce; Crotts, John C. - In: Tourism management : research, policies, practice 24 (2003) 2, pp. 191-202
Persistent link: https://www.econbiz.de/10006823680
Cover Image
Word-of-mouth promotion and switching behavior in Japanese and American business-to-business service clients
Money, R.Bruce - In: Journal of business research : JBR 57 (2004) 3, pp. 297-305
Persistent link: https://www.econbiz.de/10006719050
Cover Image
ARE U.S. MANAGERS SUPERSTITIOUS ABOUT MARKET SHARE?
Anterasian, Cathy; Graham, John L.; Money, R.Bruce - In: Sloan management review 37 (1996) 4, pp. 67-77
Persistent link: https://www.econbiz.de/10006327237