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Household Life-Cycle Effects on Consumer Wealth and Well-Being for the Recently Retired
Bearden, William O.; Wilder, Ronald P. - In: Journal of macromarketing : examining the interactions … 27 (2007) 4, pp. 389-403
Persistent link: https://www.econbiz.de/10007876134
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Persuasion knowledge and consumer reactions to pricing tactics
Hardesty, David M.; Bearden, William O.; Carlson, Jay P. - In: Journal of retailing 83 (2007) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10007720190
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Influences on what consumers know and what they think they know regarding marketer pricing tactics
Carlson, Jay P.; Bearden, William O.; Hardesty, David M. - In: Psychology & marketing 24 (2007) 2, pp. 117-142
Persistent link: https://www.econbiz.de/10007590176
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Keeping it all without being buried alive: Understanding product retention tendency
Haws, Kelly L.; Naylor, Rebecca Walker; Coulter, Robin A.; … - In: Journal of consumer psychology : the official journal … 22 (2012) 2, pp. 224-237
Persistent link: https://www.econbiz.de/10009972553
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Enhancing perceptions of price–value associated with price-matching guarantees
Hardesty, David M.; Bearden, William O.; Haws, Kelly L.; … - In: Journal of business research : JBR 65 (2012) 8, pp. 1096-1102
Persistent link: https://www.econbiz.de/10009979171
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Forms of market orientation and firm performance : a complementary approach
Kirca, Ahmet H.; Bearden, William O.; Hult, G. Tomas M. - In: AMS review : official publication of the Academy of … 1 (2011) 3/4, pp. 145-153
Persistent link: https://www.econbiz.de/10010082243
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Consumer Research on Public Policy and Social Issues - Attributions and Conformity in Illicit Consumption: The Mediating Role of Group Attractiveness
Rose, Randall L.; Bearden, William O.; Manning, Kenneth C. - In: Journal of public policy & marketing : JPP & M ; an … 20 (2001) 1, pp. 84-92
Persistent link: https://www.econbiz.de/10007043341
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Using Individual Differences to Segment the "Market" for an Attribution-Based Substance Abuse Intervention Program
Rose, Randall L.; Bearden, William O.; Manning, Kenneth C. - In: Journal of public policy & marketing : JPP & M ; an … 15 (1996) 2, pp. 252-262
Persistent link: https://www.econbiz.de/10007076413
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Customer Contact and the Evaluation of Service Experiences: Propositions and Implications for the Design of Services
Bearden, William O.; Malhotra, Manoj K.; Uscátegui, … - In: Psychology & marketing 15 (1998) 8, pp. 793-810
Persistent link: https://www.econbiz.de/10006991113
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Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism Toward Advertising
Hardesty, David M.; Carlson, Jay P.; Bearden, William O. - In: Journal of advertising : official publication of the … 31 (2002) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10008118830