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Bearden, William O.
114
Hardesty, David M.
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16
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14
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9
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9
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OLC EcoSci
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91
Household Life-Cycle Effects on Consumer Wealth and Well-Being for the Recently Retired
Bearden, William O.
;
Wilder, Ronald P.
- In:
Journal of macromarketing : examining the interactions …
27
(
2007
)
4
,
pp. 389-403
Persistent link: https://www.econbiz.de/10007876134
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92
Persuasion knowledge and consumer reactions to pricing tactics
Hardesty, David M.
;
Bearden, William O.
;
Carlson, Jay P.
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 199-210
Persistent link: https://www.econbiz.de/10007720190
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93
Influences on what consumers know and what they think they know regarding marketer pricing tactics
Carlson, Jay P.
;
Bearden, William O.
;
Hardesty, David M.
- In:
Psychology & marketing
24
(
2007
)
2
,
pp. 117-142
Persistent link: https://www.econbiz.de/10007590176
Saved in:
94
Keeping it all without being buried alive: Understanding product retention tendency
Haws, Kelly L.
;
Naylor, Rebecca Walker
;
Coulter, Robin A.
; …
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
2
,
pp. 224-237
Persistent link: https://www.econbiz.de/10009972553
Saved in:
95
Enhancing perceptions of price–value associated with price-matching guarantees
Hardesty, David M.
;
Bearden, William O.
;
Haws, Kelly L.
; …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1096-1102
Persistent link: https://www.econbiz.de/10009979171
Saved in:
96
Forms of market orientation and firm performance : a complementary approach
Kirca, Ahmet H.
;
Bearden, William O.
;
Hult, G. Tomas M.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
3/4
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010082243
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97
Consumer Research on Public Policy and Social Issues - Attributions and Conformity in Illicit Consumption: The Mediating Role of Group Attractiveness
Rose, Randall L.
;
Bearden, William O.
;
Manning, Kenneth C.
- In:
Journal of public policy & marketing : JPP & M ; an …
20
(
2001
)
1
,
pp. 84-92
Persistent link: https://www.econbiz.de/10007043341
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98
Using Individual Differences to Segment the "Market" for an Attribution-Based Substance Abuse Intervention Program
Rose, Randall L.
;
Bearden, William O.
;
Manning, Kenneth C.
- In:
Journal of public policy & marketing : JPP & M ; an …
15
(
1996
)
2
,
pp. 252-262
Persistent link: https://www.econbiz.de/10007076413
Saved in:
99
Customer Contact and the Evaluation of Service Experiences: Propositions and Implications for the Design of Services
Bearden, William O.
;
Malhotra, Manoj K.
;
Uscátegui, …
- In:
Psychology & marketing
15
(
1998
)
8
,
pp. 793-810
Persistent link: https://www.econbiz.de/10006991113
Saved in:
100
Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism Toward Advertising
Hardesty, David M.
;
Carlson, Jay P.
;
Bearden, William O.
- In:
Journal of advertising : official publication of the …
31
(
2002
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10008118830
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