Cadogan, John W.; Sundqvist, Sanna; Salminen, Risto T.; … - In: European Journal of Marketing 36 (2002) 9/10, pp. 1076-1102
The activities of service and product firms are compared in terms of their market‐oriented behavior in their export operations (i.e. their export market‐oriented (EMO) behavior). Empirical analysis conducted on a sample of 783 Finnish exporters containing both service and product firms...