Haukedal, Willy; Grønhaug, Kjell - In: Scandinavian Journal of Management 10 (1994) 4, pp. 355-367
Managerial cognition is central to strategic processes in several ways, since the perception and interpretation of strategic stimuli affects the way strategic issues are conceptualized. In this paper strategic stimuli are analysed according to the dimensions of strength and structure. It is...