Purpose: This paper aims to address how adding food ingredients to a packaged base food affects consumers’ calorie estimation of the new augmented product. Design/methodology/approach: The four performed experiments and analyses of variance demonstrate an underlying psychological mechanism,...

Purpose: This paper reports on the impact of perceived resource adequacy (PRA) and competence (PRC) on new service development (NSD) teams’ internal performance (IP). This study aims to explore the indirect effect of internal market orientation (IMO) adoption, as a dynamic capability, on both...

The problem of delays in product rollout becomes more unwieldy for new products that are being launched across many countries. This concern rises when firms operate in rapid technological change and high internationalisation business environments. This study aims to form an empirically based...

Purpose: Researchers in management regularly face modelling issues that involve double-moderated mediation models. Here, the author illustrates how to conceptualise, specify and empirically estimate mediation effects when having to simultaneously account for continuous (Likert type) and nominal...