<title>ABSTRACT</title> Approximately one-half of all freshmen enrolled in U.S. colleges and universities drop out before completing their degree programs. These former students represent an important market segment that some institutions target for specific marketing efforts. The purpose of the study reported...

Resale price maintenance has been used as a management strategy for a long time. Even in the face of unfavorable court decisions, the concept, like a Phoenix, continues to rise from its ashes. Much evidence indicates a strong desire by some manufacturers to control their product's prices...