One of the most widely accepted notions in consumer behavior is that word-of-mouth (WOM) communication is one of the ways in which this influence manifests itself in shaping consumer's attitudes and behaviors. The WOM can have an important role from a managerial standpoint. The widespread...

This article explores the intended use and meaning of the hijab as a personal branding tool for Muslim users of an online matchmaking service. We analyze the motivations of male and female Muslim consumers for mobilizing the symbolism of the hijab as they construct online identities. We ask...

Purpose – This paper aims to analyze antecedents of entrepreneurship propensity in two separate studies, at individual and organizational levels. The first study proposes that the effect of individual cultural values on entrepreneurial propensity is mediated by the locus of control. The second...

Purpose – This paper seeks to apply the relational exchange framework, updated by insights on interimistic relationships, to analyze governance implications for the three types of e‐marketplaces currently in operation: independent exchanges, consortia, and private exchanges. These three...

Purpose – This study aims to examine the antecedents and performance consequences of three types of communication technology (phone, e-mail and internet) in cross-border business-to-business relationships. Design/methodology/approach – Based on the proposed theoretical framework six...

Despite renewed interest in the cross‐national implementation of market orientation, there is hardly any consideration of this practice in sub‐Saharan Africa. The present study examines the validity of two widely used market orientation scales from Kholi and Jaworski and Narver and Slater,...