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The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. Written by many of the...
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Social entrepreneurship has emerged as a field of considerable interest over the past two decades. Unfortunately, its rapid growth has come at the expense of a unified definition of this construct. In response, Dacin et al., Nicholls, and Santos recently proposed how efforts at theorizing might...
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