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Attitude as a predictor of behavior in a buyer-seller bargaining situation: An experimental approach
Wilson, David T.; Mathews, H. Lee; Monoky, John F. - In: Combined proceedings (Spring Conference + Fall Conference) (1972), pp. 390-395
Persistent link: https://www.econbiz.de/10003627258
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Industrial marketing - a value oriented perspective
Wilson, David T.; Thomas, Sunil - In: Handbuch Industriegütermarketing : Strategien - …, (pp. 203-212). 2004
Persistent link: https://www.econbiz.de/10002471452
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An experimental analysis of a salesman's expert and referent bases of social power in the buyer-seller dyad
Busch, Paul; Wilson, David T. - In: Journal of marketing research : JMR 13 (1976) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10001962214
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Die Interaktionsperspektive im Investitionsgüter-Marketing : ein explorativer Bezugsrahmen
Möller, K. E. Kristian - In: Netzwerkansätze im Business-to-Business-Marketing : …, (pp. 51-92). 1994
Persistent link: https://www.econbiz.de/10001289034
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Developing and testing a contingency paradigm of group choice in organizational buying
Wilson, Elizabeth J.; Lilien, Gary L.; Wilson, David T. - 1990
Persistent link: https://www.econbiz.de/10000846881
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Does market orientation matter for small firms?
Pelham, Alfred M.; Wilson, David T. - 1995
Persistent link: https://www.econbiz.de/10000910906
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The essence of business marketing theory, research, and tactics : contributions from the Journal of Business-to-Business Marketing
Lichtenthal, J. David; Mummalaneni, Venkatapparao; … - In: Journal of business-to-business marketing 15 (2008) 2, pp. 91-179
Persistent link: https://www.econbiz.de/10003814676
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Commentary on "The essence of business marketing..." by Lichtenthal, Mummalaneni, and Wilson : the JBBM comes of age
LaPlaca, Peter J. - In: Journal of business-to-business marketing 15 (2008) 2, pp. 180-191
Persistent link: https://www.econbiz.de/10003814683
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Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.; Uslay, Can; Ndubisi, Nelson Oly - In: Journal of business-to-business marketing 15 (2008) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
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Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Woodside, Arch G. - In: Journal of business-to-business marketing 15 (2008) 2, pp. 218-233
Persistent link: https://www.econbiz.de/10003814693