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B-to-B-Marketing
7
Business-to-business marketing
7
USA
7
Marketing
6
United States
6
Marketingmanagement
5
Lieferantenmanagement
4
Marketing management
4
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4
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3
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3
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2
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2
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2
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2
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2
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2
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2
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Absatzplanung
1
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1
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1
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1
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Article
63
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23
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13
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13
research-article
6
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3
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3
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2
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45
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41
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Wilson, David T.
64
Long, Mary M.
17
Lichtenthal, J. David
9
Lichtenthal, J.David
8
Mathews, H. Lee
8
Mummalaneni, Venkatapparao
7
Vlosky, Richard P.
5
Ghingold, Morry
4
Gopalakrishna, Pradeep
4
Aungst, Stan G.
3
Chiagouris, Larry
3
Monoky, John F.
3
Sandler, Dennis M.
3
Schiffman, Leon G.
3
Tellefsen, Thomas
3
Backhaus, Klaus
2
Busch, Paul S.
2
Chiagouris, Larry G.
2
Cole, Michael D.
2
Dolich, Ira J.
2
Kothandaraman, Prabakar
2
LaPlaca, Peter J.
2
Lilien, Gary L.
2
Malhotra, Naresh K.
2
Möller, K. E. Kristian
2
Ndubisi, Nelson Oly
2
Pelham, Alfred M.
2
Plank, Richard E.
2
Smith, Paul M.
2
Turnbull, Peter W.
2
Uslay, Can
2
Woodside, Arch G.
2
Albers, S.
1
Albers, Sönke
1
Brennan, D.Ross
1
Busch, Paul
1
Copulsky, William
1
Dant, Rajiv P.
1
Dant, Shirish P.
1
David T. Wilson
1
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American Marketing Association
1
German American Conference on Industrial Marketing <1984, Mainz>
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Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of business & industrial marketing
7
Journal of business-to-business marketing
6
Working Series in marketing research
6
Journal of Business & Industrial Marketing
5
Working series in marketing research
5
ISBM report
4
Journal of Business Research
4
Journal of internet commerce
4
Psychology & marketing
3
Industrial marketing : a German-American perspective ; with 29 tables
2
International journal of business innovation and research
2
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Advances in business marketing : a research annual
1
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1
Consumer and industrial buying behavior
1
European Journal of Marketing
1
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1
Handbook of relationship marketing
1
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1
International Journal of Marketing and Sales Education (IJMSE)
1
Journal of Consumer Marketing
1
Journal of Marketing Practice: Applied Marketing Science
1
Journal of international marketing
1
Journal of teaching in international business
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
1
Organizational buying behavior
1
Perspectives on international marketing - re-issued
1
Proceedings series / American Marketing Association
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
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Source
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ECONIS (ZBW)
31
OLC EcoSci
26
USB Cologne (EcoSocSci)
16
Other ZBW resources
9
RePEc
4
BASE
1
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51
Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : c...
Mummalaneni, Venkatapparao
;
Lichtenthal, J. David
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 234-245
Persistent link: https://www.econbiz.de/10003814713
Saved in:
52
The influence of a close personal relationship between y buyer and a seller on the continued stability of their role relationship
Mummalaneni, Venkatapparao
;
Wilson, David T.
-
1991
Persistent link: https://www.econbiz.de/10004134194
Saved in:
53
Buyer seller relationships : alternative conceptualizations
Wilson, David T.
;
Moeller, Karl Edvard Kristian
-
1988
Persistent link: https://www.econbiz.de/10004203389
Saved in:
54
Interaction and network approach to business marketing : a review and evaluation
Möller, Kristian K.
;
Wilson, David T.
-
1992
Persistent link: https://www.econbiz.de/10004277412
Saved in:
55
Modeling and measuring buyer-seller relationships
Wilson, David T.
;
Mummalaneni, Venkatapparao
-
1988
Persistent link: https://www.econbiz.de/10004446409
Saved in:
56
Interorganizational information system technology and buyer-seller relationships
Wilson, David T.
;
Vlosky, Richard P.
- In:
The journal of business & industrial marketing
13
(
1998
)
2-3
,
pp. 215-234
Persistent link: https://www.econbiz.de/10007353906
Saved in:
57
Buying center research and business marketing practice: Meeting the challenge of dynamic marketing
Ghingold, Morry
;
Wilson, David T.
- In:
The journal of business & industrial marketing
13
(
1998
)
2-3
,
pp. 96-108
Persistent link: https://www.econbiz.de/10007353916
Saved in:
58
Information Source Preference by industrial buyers as a function of the buying situation
Monoky, John Francis
;
Mathews, H. Lee
;
Wilson, David T.
-
1975
Persistent link: https://www.econbiz.de/10004634526
Saved in:
59
Industrial marketing's new Challenge : a computerized buyer
Mathews, H. Lee
;
Wilson, David T.
-
1970
Persistent link: https://www.econbiz.de/10004636115
Saved in:
60
An empirical Test of the Fishbein behavioral intention model
Mathews, H. Lee
;
Wilson, David T.
;
Harvey, James W.
-
1974
Persistent link: https://www.econbiz.de/10004636116
Saved in:
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