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B-to-B-Marketing
7
Business-to-business marketing
7
USA
7
Marketing
6
United States
6
Marketingmanagement
5
Lieferantenmanagement
4
Marketing management
4
Relationship marketing
4
Supplier relationship management
4
Business‐to‐business marketing
3
Information systems
3
Marktforschung
3
Theorie
3
Theory
3
Absatz
2
Absatzpolitik
2
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2
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2
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2
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2
Materialwirtschaft
2
Procurement
2
Services marketing
2
Website
2
Absatzplanung
1
Absatztechnik
1
Adaptability
1
Airlines
1
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1
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1
Amerikanisch
1
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1
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1
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1
Bandwidths
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14
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Article
63
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23
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1
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Article in journal
13
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13
research-article
6
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3
Book section
3
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2
Graue Literatur
2
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2
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2
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2
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1
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Language
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English
45
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41
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1
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Wilson, David T.
64
Long, Mary M.
17
Lichtenthal, J. David
9
Lichtenthal, J.David
8
Mathews, H. Lee
8
Mummalaneni, Venkatapparao
7
Vlosky, Richard P.
5
Ghingold, Morry
4
Gopalakrishna, Pradeep
4
Aungst, Stan G.
3
Chiagouris, Larry
3
Monoky, John F.
3
Sandler, Dennis M.
3
Schiffman, Leon G.
3
Tellefsen, Thomas
3
Backhaus, Klaus
2
Busch, Paul S.
2
Chiagouris, Larry G.
2
Cole, Michael D.
2
Dolich, Ira J.
2
Kothandaraman, Prabakar
2
LaPlaca, Peter J.
2
Lilien, Gary L.
2
Malhotra, Naresh K.
2
Möller, K. E. Kristian
2
Ndubisi, Nelson Oly
2
Pelham, Alfred M.
2
Plank, Richard E.
2
Smith, Paul M.
2
Turnbull, Peter W.
2
Uslay, Can
2
Woodside, Arch G.
2
Albers, S.
1
Albers, Sönke
1
Brennan, D.Ross
1
Busch, Paul
1
Copulsky, William
1
Dant, Rajiv P.
1
Dant, Shirish P.
1
David T. Wilson
1
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American Marketing Association
1
German American Conference on Industrial Marketing <1984, Mainz>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of business & industrial marketing
7
Journal of business-to-business marketing
6
Working Series in marketing research
6
Journal of Business & Industrial Marketing
5
Working series in marketing research
5
ISBM report
4
Journal of Business Research
4
Journal of internet commerce
4
Psychology & marketing
3
Industrial marketing : a German-American perspective ; with 29 tables
2
International journal of business innovation and research
2
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Advances in business marketing : a research annual
1
Combined proceedings (Spring Conference + Fall Conference)
1
Consumer and industrial buying behavior
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Handbook of relationship marketing
1
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
1
International Journal of Marketing and Sales Education (IJMSE)
1
Journal of Consumer Marketing
1
Journal of Marketing Practice: Applied Marketing Science
1
Journal of international marketing
1
Journal of teaching in international business
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
1
Organizational buying behavior
1
Perspectives on international marketing - re-issued
1
Proceedings series / American Marketing Association
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Working paper / European Institute for Advanced Studies in Management
1
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Source
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ECONIS (ZBW)
31
OLC EcoSci
26
USB Cologne (EcoSocSci)
16
Other ZBW resources
9
RePEc
4
BASE
1
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71
The Future of Competition - Value-Creating Networks
Kothandaraman, Prabakar
;
Wilson, David T.
- In:
Industrial marketing management : the international …
30
(
2001
)
4
,
pp. 379-390
Persistent link: https://www.econbiz.de/10006277603
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72
Implementing Relationship Strategy
Kothandaraman, Prabakar
;
Wilson, David T.
- In:
Industrial marketing management : the international …
29
(
2000
)
4
,
pp. 339-350
Persistent link: https://www.econbiz.de/10006280510
Saved in:
73
Buyer-Supplier Relationships Today - How are these relationships evolving?
Han, Sang-Lin
;
Wilson, David T.
;
Dant, Shirish P.
- In:
Industrial marketing management : the international …
22
(
1993
)
4
,
pp. 331-338
Persistent link: https://www.econbiz.de/10006358883
Saved in:
74
Relationship Bonding and Trust as a Foundation for Commitment in U.S. -- Mexican Strategic Alliances: A Structural Equation Modeling Approach
Rodriguez, Carlos M.
;
Wilson, David T.
- In:
Journal of international marketing
10
(
2002
)
4
,
pp. 53-76
Persistent link: https://www.econbiz.de/10007234145
Saved in:
75
Electronic Data Interchange Implementation Strategies: A Case Study
Vlosky, Richard P.
;
Smith, Paul M.
;
Wilson, David T.
- In:
The journal of business & industrial marketing
9
(
1994
)
4
,
pp. 5-18
Persistent link: https://www.econbiz.de/10007087187
Saved in:
76
A primer for navigating the shoals of applying wireless technology to marketing problems
Aungst, Stan G.
;
Wilson, David T.
- In:
The journal of business & industrial marketing
20
(
2005
)
2-3
,
pp. 59-69
Persistent link: https://www.econbiz.de/10007023861
Saved in:
77
A primer for navigating the shoals of applying wireless technology to marketing problems
Aungst, Stan G.
;
Wilson, David T.
- In:
The journal of business & industrial marketing
20
(
2005
)
2
,
pp. 59-69
Persistent link: https://www.econbiz.de/10007024765
Saved in:
78
Becoming market oriented
Lichtenthal, J. David
;
Wilson, David T.
- In:
Journal of Business Research
24
(
1992
)
3
,
pp. 191-207
Persistent link: https://www.econbiz.de/10005465431
Saved in:
79
Business marketing: Introduction
Lilien, Gary L.
;
Wilson, David T.
- In:
Journal of Business Research
17
(
1988
)
4
,
pp. 311-311
Persistent link: https://www.econbiz.de/10005474340
Saved in:
80
Developing organizational buying theory: A small sample perspective
Wilson, David T.
- In:
Journal of Business Research
13
(
1985
)
2
,
pp. 177-185
Persistent link: https://www.econbiz.de/10005477707
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