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Performance Implications of Online Entry Timing by Store-Based Retailers: A Longitudinal Investigation
Pentina, Iryna; Pelton, Lou E.; Hasty, Ronald W. - In: Journal of retailing 85 (2009) 2, pp. 177-193
Persistent link: https://www.econbiz.de/10008259746
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Dimensions and outcomes of B2B relational exchange: a meta-analysis
Rajamma, Rajasree K.; Zolfagharian, Mohammad Ali; … - In: The journal of business & industrial marketing 26 (2011) 2, pp. 104-115
Persistent link: https://www.econbiz.de/10008812280
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Choosing non-conventional treatments: consumers' attempt at controlling health care
Rajamma, Rajasree K.; Pelton, Lou E. - In: The journal of consumer marketing 27 (2010) 2, pp. 127-139
Persistent link: https://www.econbiz.de/10008404681
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Strategies for Trade Sales in a Changing Asian Business Culture
Leach, Mark P.; Liu, Annie H.; Pelton, Lou E. - In: Journal of marketing channels : ... distribution … 18 (2011) 3, pp. 217-240
Persistent link: https://www.econbiz.de/10009988442
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Critical Social Theory and the Emancipation of Marketing Channels Knowledge
Pelton, Lou E. - In: Journal of marketing channels : ... distribution … 20 (2013) 3, pp. 204-223
Persistent link: https://www.econbiz.de/10010152464
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Introduction: The e.Volution of the Spider
Pelton, Lou E. - In: Journal of marketing channels : ... distribution … 9 (2002) 3-4, pp. 1-2
Persistent link: https://www.econbiz.de/10007164214
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The Yin and Yang of Export Governance
Pelton, Lou E. - In: Journal of marketing channels : ... distribution … 9 (2001) 1-2, pp. 1-4
Persistent link: https://www.econbiz.de/10007169105
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EDITORIAL - Navigating the Three Cs: Continuity, Collaboration and Coordination
Pelton, Lou E. - In: Journal of marketing channels : ... distribution … 8 (2001) 1-2, pp. 1-4
Persistent link: https://www.econbiz.de/10007174564
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Perceived managerial sincerity, feedback-seeking orientation and motivation among front-line employees of a service organization
Paswan, Audhesh K.; Pelton, Lou E.; True, Sheb L. - In: The journal of services marketing 19 (2005) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10007099266
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Consumers' Online Information Search: Gen Yers' Finding Needles in the Internet Haystack
Maity, Moutusy; Hsu, Maxwell K.; Pelton, Lou E. - In: Journal of marketing channels : ... distribution … 19 (2012) 1, pp. 49-77
Persistent link: https://www.econbiz.de/10009820749