Schweisfurth, Tim; Tietze, Frank; Herstatt, Cornelius - 2011
The importance of design for the success of product innovations has caught increasing attention of scholars lately (Rindova and Petkova, 2007, Verganti, 2008). Previous research is related to user-centered design (Brown, 2008, Veryzer and Borja de Mozota, 2005a), design contribution to NPD...