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Internationalisierung beginnt zu Hause und kann im Ausland enden : Wege der Internationalisierung für Klein- und Mittelbetriebe
Sorge, Arndt; Brand, Maryse Jacqueline; Gemser, Gerda - In: Internationalisierung: Gestaltungschancen statt …, (pp. 199-220). 2009
Persistent link: https://www.econbiz.de/10003901933
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Internationalisation strategies of technology-driven small- and medium-sized enterprises
Gemser, Gerda; Brand, Maryse Jacqueline; Sorge, Arndt - In: Technology analysis & strategic management 24 (2012) 3, pp. 311-326
Persistent link: https://www.econbiz.de/10009710074
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Exploring the internationalisation process of small businesses : a study of Dutch old and new economy firms
Gemser, Gerda; Brand, Maryse Jacqueline; Sorge, Arndt - In: Management international review : mir ; journal of … 44 (2004) 2, pp. 127-150
Persistent link: https://www.econbiz.de/10002092327
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MKB EN ONDERNEMERSCHAP - Internationalisatie van MKB-bedrijven - Een autonoom of een coöperatief proces?
Brand, Maryse; Gemser, Gerda; Sorge, Arndt - In: Maandblad voor accountancy en bedrijfseconomie : MAB 79 (2005) 4, pp. 174
Persistent link: https://www.econbiz.de/10006238947
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Internationalisation strategies of technology-driven small- and medium-sized enterprises
Gemser, Gerda; Brand, Maryse; Sorge, Arndt - In: Technology analysis & strategic management 24 (2012) 3, pp. 311-327
Persistent link: https://www.econbiz.de/10009836934
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Measuring industrial marketing mix effectiveness : a review
Brand, Maryse Jacqueline - 1989
Persistent link: https://www.econbiz.de/10000775522
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Stepwise innovation adoption : a neglected concept in innovation research
Huizingh, Eelko; Brand, Maryse J. - In: International journal of technology management : IJTM 45 (2008/09) 3/4, pp. 267-281
Persistent link: https://www.econbiz.de/10003824421
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Franchised and small, the most beautiful of all : HRM and performance in plural systems
Brand, Maryse Jacqueline; Croonen, Evelien P. M. - In: Journal of small business management : JSBM ; a joint … 48 (2010) 4, pp. 605-626
Franchising is particularly present in industries in which human resources play a vital role. However, little is known about human resource management (HRM) in a franchising context. This study investigates HRM behavior and performance using a sample of 171 units within one plural retailing...
Persistent link: https://www.econbiz.de/10008667957
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Reasons for incomplete innovation implementation : why do they matter?
Huizingh, Eelko; Brand, Maryse Jacqueline - In: International journal of entrepreneurship and … 10 (2009) 2, pp. 122-137
Persistent link: https://www.econbiz.de/10003855746
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Dutch druggists in distress : franchisees facing the complex decision of how to react to their franchisor's strategic plans
Croonen, Evelien P. M.; Brand, Maryse Jacqueline - In: Entrepreneurship, theory and practice : ET & P 34 (2010) 5, pp. 1021-1038
Persistent link: https://www.econbiz.de/10008656801