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ADVERTISING EFFECTIVENESS - Li...
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Strategisches Management
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91
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Fahey, Liam
82
Srivastava, Rajendra Krishan
36
Srivastava, Rajendra
9
Kotler, Philip
7
Narayanan, V. K.
7
Narayanan, V.K.
6
Kim, Namwoon
5
Kumar, V.
5
Srivastava, Rajendra K.
5
Ramaswami, Sridhar N.
4
Shervani, Tasadduq A.
4
Somkid Jatusripitak
4
Allio, Robert J.
3
Bhargava, Mukesh
3
DESAI, VIKRAM
3
Jatusripitak, Somkid
3
ROBERTS, ROBINW.
3
Randall, Robert M.
3
SRIVASTAVA, RAJENDRA
3
Shervani, Tasadduq
3
Wokutch, Richard E.
3
Bahadir, S. Cem
2
Bharadwaj, Sundar G.
2
Germann, Frank
2
Green, Robert T.
2
Grewal, Rajdeep
2
Han, Jin K.
2
Herring, Jan
2
Hollebeek, Linda D.
2
King, William R.
2
Mahajan, Vijay
2
Prusak, Laurence
2
Roberts, John H.
2
Sinha, Ashish
2
Zerrillo, Philip C.
2
Ali, Mansoor
1
Arnold, Todd J.
1
Bagri, Prakash
1
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1
Brady, Michael
1
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Strategy & Leadership
16
Strategy & leadership : a publication of Strategic Leadership Forum
11
Journal of marketing
6
Journal of the Academy of Marketing Science
5
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
4
Planning review : a publ. of The Planning Forum, The International Society for Planning and Strategic Management
4
The Asian economic review : journal of the Indian Institute of Economics
4
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3
Report / Marketing Science Institute
3
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3
Business Horizons
2
Business horizons
2
H. Igor Ansoff ; Vol. 2
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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2
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2
MSI reports : working paper series
2
Technological forecasting & social change : an international journal
2
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1
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1
American Marketing Association
1
American Marketing Association Ser.
1
Asia Pacific community : a quarterly review
1
California management review
1
California management review : CMR
1
Emerald insight
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Futures : the journal of policy, planning and futures studies
1
Handbook of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Intelligent Systems in Accounting, Finance and Management
1
Journal of Accounting and Public Policy
1
Journal of Business Strategy
1
Journal of accounting and public policy
1
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1
Journal of economic behavior & organization : JEBO
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
70
OLC EcoSci
27
Other ZBW resources
21
USB Cologne (EcoSocSci)
8
RePEc
6
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1
Market-based assets and shareholder value : a framework for analysis
Srivastava, Rajendra Krishan
;
Shervani, Tasadduq A.
; …
-
1997
Persistent link: https://www.econbiz.de/10000978957
Saved in:
2
The Albatross Of Product Innovation
Shervani, Tasadduq
;
Zerrillo, Philip C.
- In:
Business horizons
40
(
1997
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10006206895
Saved in:
3
The Integrated Networks Model: Explaining Resource Allocations in Network Markets
Frels, Judy K.
;
Shervani, Tasadduq
;
Srivastava, Rajendra K.
- In:
Journal of marketing
67
(
2003
)
1
,
pp. 29-45
Persistent link: https://www.econbiz.de/10005937276
Saved in:
4
The albatross of product innovation
Shervani, Tasadduq
;
Zerrillo, Philip C.
- In:
Business Horizons
40
(
1997
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10005431460
Saved in:
5
A note on technological dependence and Third World countries
Srivastava, Rajendra
- In:
The Indian journal of economics
61
(
1980
),
pp. 245-249
Persistent link: https://www.econbiz.de/10002864355
Saved in:
6
Exploring "analytics" to make better decisions - the questions executives need to ask
Fahey, Liam
- In:
Strategy & leadership : a publication of Strategic …
37
(
2009
)
5
,
pp. 12-18
Persistent link: https://www.econbiz.de/10003902986
Saved in:
7
On strategic management decision processes
Fahey, Liam
-
2007
Persistent link: https://www.econbiz.de/10003572601
Saved in:
8
Competitor intelligence : enabling B2B marketing strategy
Fahey, Liam
- In:
Handbook of business-to-business marketing
,
(pp. 145-162)
.
2012
Persistent link: https://www.econbiz.de/10009500187
Saved in:
9
A comprehensive guide to strategic management and its future
Fahey, Liam
- In:
Strategy & leadership
50
(
2022
)
2
,
pp. 40-42
Persistent link: https://www.econbiz.de/10013162397
Saved in:
10
Energy management in industrial firms
Fahey, Liam
-
2017
Persistent link: https://www.econbiz.de/10011775075
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