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The effects of brand credibility on customer loyalty
Sweeney, Jill; Swait, Joffre - In: Journal of retailing and consumer services 15 (2008) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10003699454
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Using stated preference and revealed preference data fusion modelling in health care
Mark, Tami; Swait, Joffre - In: Using discrete choice experiments to value health and …, (pp. 217-234). 2008
Persistent link: https://www.econbiz.de/10003577252
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Utility-based models of brand equity
Erdem, Tülin; Swait, Joffre - In: Brands and brand management : contemporary research …, (pp. 207-229). 2010
Persistent link: https://www.econbiz.de/10003941320
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Berands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003924145
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The effect of choice set misspecification on welfare measures in random utility models
Li, Lianhua; Adamowicz, Wiktor; Swait, Joffre - In: Resource and energy economics 42 (2015), pp. 71-92
Persistent link: https://www.econbiz.de/10011526329
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The information-economics perspective on brand equity
Erdem, Tülin; Swait, Joffre - 2016
Persistent link: https://www.econbiz.de/10011546163
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Branding and brand equity models
Erdem, Tulin; Swait, Joffre - In: The history of marketing science, (pp. 237-260). 2014
Persistent link: https://www.econbiz.de/10010415812
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Deciding how to decide : an agenda for multi-stage choice modeling research in marketing
Swait, Joffre; Feinberg, Fred M. - In: Handbook of choice modelling, (pp. 649-660). 2014
Persistent link: https://www.econbiz.de/10010424232
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Choice and temporal welfare impacts : incorporating history into discrete choice models
Swait, Joffre; Adamowicz, Wiktor; Bueren, Martin van - In: Journal of environmental economics and management : … 47 (2004) 1, pp. 94-116
Persistent link: https://www.econbiz.de/10001893304
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Travel mode substitution in São Paulo : estimates and implications for air pollution control
Swait, Joffre; Eskeland, Gunnar S. - 1995
Persistent link: https://www.econbiz.de/10000913227