Purpose – In order to lead and control large organisations, top managers could use objectives as an integrative mechanism and a driver of change. This paper aims to study the overall volume target of Volvo Cars regarding the consequences it has on organisational practices....

This paper presents a case study of customer involvement in the XC90 project at Volvo Cars. A group of female customers in Southern California influenced the development of the XC90 by continuous involvement in the project. In a cost‐effective way, the project management team acquired a common...

Purpose – Most research on greening of industry using a network approach has the firm as smallest unit of analysis. In addition, few have focused on technological regimes. The purpose of this paper is to address these issues through research on the firm‐internal network of two automotive...