With companies being exhorted to become more strategically agile and internally connected,this article examines the role of the Senior Strategy Director, the executive tasked specifically with internal strategy. In particular, it explores what they do, what specific capabilities they deploy to...

Corporate communications are central to corporate reputation. Stock prices are driven more by perceptions than fundamental values (Fombrun, 1990, 1996) and corporate communication practices are key in shaping investors’ perceptions. While intangible assets of firms are studied widely in the...