We compare two widely used household scanning panels maintained by the Nielsen Company and Information Resources Inc. to a random sample of the U.S. population. Results indicate that the demographic characteristics of the random sample more closely match the Census Bureau data than the household...

Consumers have shown an increasing interest in not only how their food is produced, but also who benefits from their food purchase. In some cases, such as organics, food is marketed as being produced in an 'equitable' food system. But are consumers willing to pay for a fair food system? Using a...

The U.S. Food and Drug Administration's recent announcement that milk from cloned cows is as safe to drink as that from conventionally bred cows prompted interest among farmers, food retailers, and regulators in the market impacts of the introduction of milk from clones. Because milk from cloned...

A number of strategies have been proposed to reduce nutritional deficiencies in developing countries. In this paper, we investigated the extent to which consumers in Mozambique would be willing to consume new varieties of orange-fleshed sweet potatoes (OFSPs), which are rich in vitamin A,...

In this paper we present the results of a study which focuses on a second generation genetically modified organism - golden rice genetically modified to contain b-carotene. We report the results of a contingent valuation survey conducted with a demographically representative sample of French...

Experimental auction and discrete choice experiment are two popular value elicitation methods. Theoretically they should yield the same results but empirical results have been mixed (e.g., Lusk and Schroeder 2004, 2006; Corrigan et al. 2010.) This study uses both methods to determine consumers’...

This paper develops a valuation method which generates consistent and systematic estimates of people's preferences for complex multi-attribute goods by inextricably linking auction bids with conjoint ratings. The advantage of the valuation approach is that it permits the estimation of people's...