type="main" xml:lang="en" <p>Using field experiment data, we compare the effectiveness of calorie labels to a “fat tax” at reducing calories ordered. Results from a structural model of consumer demand show that numeric labels did not influence food choice, but symbolic traffic light labels...</p>

Many countries now require prominent pictorial health warning labels (HWLs) on the front and back of cigarette packages. In the US, pictorial HWLs have been adopted, but tobacco industry litigation has delayed their implementation. This intervention could have value to smokers, if it increases...

This paper focuses on the welfare effects of information computed from experimental methods eliciting willingness-topay. First, a theoretical model shows that the size of the welfare variation is related to the elasticity of the demand under the absence of information about a characteristic....

The present article discusses general issues associated with experimental auctions and their relative advantages and disadvantages over other marketing research techniques. Experimental auctions create an active market environment with feedback where subjects exchange real goods and real money,...

The number of meat recalls has increased markedly in recent years. This research examines the impact of beef and pork recall announcements on nearby daily live cattle and lean hog futures market prices, respectively. Results indicate medium-sized beef recalls that are of serious health concerns...

This study estimates the value of policies that would mandate labeling of beef from cattle produced with growth hormones or fed genetically modified corn. At no cost, 85 percent of resondents desired mandatory labeling of beef produced with growth hormones and 64 percent of respondents preferred...

The net impact of pest-resistant GM crops on the welfare of both producers and consumers in developing countries is currently unknown and subject to speculation. This study uses choice-based conjoint protocol to estimate the net impact of pest-resistant Genetically Modified (GM) cowpea on net...

Information and labeling are popular food policy instruments because of their presumedpositive influence on consumer welfare. In a one-good case with unlimited attention, we showconsumer welfare is always improved with the provision of accurate information. However, ina two-good case with...