Contents:-Introduction: The role and nature of visitor attractions: The Nature and Purpose of Visitor Attractions; Interpreting the Development of the Visitor Attraction Product; Developing visitor attraction provision : Economic Aspects of Developing Theme Parks; Creating Visitor Attractions in...

Although pivotal to the travel and tourism system, the destination is widely acknowledged to be one of the most difficult products to manage and market. Over the coming decade, the challenges facing destination marketers are likely to be even greater with a whole host of issues likely to impact...

Purpose – The purpose of this study is to present strategies that hospitality and tourism organisations might adopt as a means of encouraging employee engagement, thus enabling the more effective management of an increasingly multi-generational workforce. This paper evaluates current...

Purpose: Destinations are focal points for tourist activity and thus for the study of tourism. They are, however, notoriously difficult to manage due to their complex systems of stakeholders. Such complexity implies that destinations are driven by a wide range of forces in their internal and...