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Purpose – The purpose of this paper is to re-assess both the nature and sources of the competitive advantages which multinationals expanding from home bases in emerging economies (EMNEs) may enjoy in the global market. Design/methodology/approach – The paper analyses the results of 12...
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Disrupting global competition : how did they get here so fast? -- Cost innovation : the Chinese dragons' secret weapon -- Loose bricks : re-thinking your vulnerabilities -- The weak link : limitations of the Chinese dragons -- Your response : winning in the new global game -- Conclusion :...
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