Utilizes a survey of 272 Australian ISO 9002 quality certified companies to examine two issues: first, the relationship between a company’s initial motivation for seeking certification (QCert) and its perception of the benefits it has received; and, second, the impact of time on perceptions of...

Uses a questionnaire survey sent to CEOs of US and Japanese subsidiaries located in North America to assess the amount of influence exerted on such companies by corporate headquarters and the effect of this influence on leadership styles of subsidiary management. US subsidiaries are found to be...

In order to operate effectively in an environment of borderless markets, standard products and globalization marketing global multinational corporations have to function under a corporate philosophy which can sustain such concepts. In support of globalization theory, suggests that a holistic...