Our study addresses two main questions: First, what types of alliances do firms tend to create when combining different kinds of resources? Second, what governance mechanisms do firms set up to coordinate and protect resources when they use them for different alliances? We examine 227 alliances...

In this paper, the authors reconsider why firms choose to form horizontal alliances when launching a new product rather to undertake such a project on their own.

This paper investigates why firms choose to undertake product expansion through alliances with competitors rather than on their own.