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Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context
Burroughs, James E.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 31 (2004) 2, pp. 402-411
Persistent link: https://www.econbiz.de/10006645533
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Re-Inquiries - Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising
McQuarrie, Edward F.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 29 (2003) 4, pp. 579-587
Persistent link: https://www.econbiz.de/10006651173
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Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses
McQuarrie, Edward F.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 26 (1999) 1, pp. 37-54
Persistent link: https://www.econbiz.de/10006666373
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Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies
Mick, David Glen; Fournier, Susan - In: Journal of consumer research : JCR ; an … 25 (1998) 2, pp. 123-143
Persistent link: https://www.econbiz.de/10006669275
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Figures of Rhetoric in Advertising Language
McQuarrie, Edward F.; Mick, David Glen - In: Journal of consumer research : JCR ; an … 22 (1996) 4, pp. 424-438
Persistent link: https://www.econbiz.de/10006676439
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Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism
Mick, David Glen - In: Journal of consumer research : JCR ; an … 23 (1996) 2, pp. 106-119
Persistent link: https://www.econbiz.de/10006678561
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Book Review - The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and Desires
Stern, Barbara B.; Ratneshwar, S.; Mick, David Glen; … - In: Journal of advertising research 41 (2001) 4, pp. 83-87
Persistent link: https://www.econbiz.de/10006511488
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A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.; Mick, David Glen - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10008254088
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The End(s) of Marketing and the Neglect of Moral Responsibility by the American Marketing Association
Mick, David Glen - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 289-292
Persistent link: https://www.econbiz.de/10007865575
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A systematic self-observation study of consumers' conceptions of practical wisdom in everyday purchase events
Mick, David Glen; Spiller, Stephen A.; Baglioni, Anthony J. - In: Journal of business research : JBR 65 (2012) 7, pp. 1051-1060
Persistent link: https://www.econbiz.de/10009979212