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Cross-cultural examination of the Fishbein behavioral intentions model
Lee, Chol; Green, Robert T. - 2006
Persistent link: https://www.econbiz.de/10003410649
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Global consumer segmentation versus local market orientation : empirical findings
Yavas, Ugur; Verhage, Bronislaw J.; Green, Robert T. - 2006
Persistent link: https://www.econbiz.de/10003410961
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The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Pornpitakpan, Chanthika; Green, Robert T. - In: Asia Pacific journal of marketing and logistics 22 (2010) 3, pp. 372-396
Persistent link: https://www.econbiz.de/10008701736
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Handels mit Japan
Green, Robert T.; Larsen, Trina L. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1988) 3, pp. 105-110
Persistent link: https://www.econbiz.de/10003562964
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U. S. high technology import/export performance in 3 industries
Green, Robert T.; Lutz, James M. - In: Journal of international business studies : JIBS ; an … 11 (1980) 2, pp. 112-117
Persistent link: https://www.econbiz.de/10003563012
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Purchasing roles in the family : an analysis of instrumental and expressive decision making
Verhage, Bronislaw J.; Green, Robert T. - In: European research : marketing, opinion, advertising 9 (1981) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10002950962
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The assessment of community attitudes toward industrial development
Green, Robert T.; Bruce, Grady D. - In: Growth and change : a journal of urban and regional policy 7 (1976) 1, pp. 28-33
Persistent link: https://www.econbiz.de/10002543343
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Changing national concentrations of high technology exports
Green, Robert T.; Lutz, James - In: The Columbia journal of world business : publ. … 15 (1980) 1, pp. 52-60
Persistent link: https://www.econbiz.de/10002543364
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A cross-national comparison of consumer habits and innovator characteristics
Green, Robert T.; Langeard, Eric - In: Journal of marketing 39 (1975) 3, pp. 34-41
Persistent link: https://www.econbiz.de/10002543391
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The determinants of U.S. foreign investment, an empirical examination
Green, Robert T.; Cunningham, William H. - In: Management international review : mir ; journal of … 15 (1975) 2/3, pp. 113-120
Persistent link: https://www.econbiz.de/10002543411