Attia, Ashraf; Shankarmahesh, Mahesh N.; Singhapakdi, … - In: International Business Review 8 (1999) 5-6, pp. 611-632
This study compares the moral philosophies, ethical perceptions and corporate ethical values of American and Middle-Eastern marketers. Hypotheses are developed on the basis of their respective national and organizational cultures. Using a sample of marketing practitioners from both countries,...