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The capabilities and performance advantages of market-driven firms
Vorhies, Douglas W.; Harker, Michael; Rao, C.P. - In: European journal of marketing : EJM 33 (1999) 11-12, pp. 1171-1202
Persistent link: https://www.econbiz.de/10006096447
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Relative Impact of Performance and Importance Ratings on Measurement of Service Quality
Rao, C.P.; Kelkar, Mayuresh M. - In: Journal of professional services marketing 15 (1997) 2, pp. 69-86
Persistent link: https://www.econbiz.de/10007068998
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Gender and Culture Differences in Consumer Ethics in a Consumer-Retailer Interaction Context
Rao, C.P.; Al-Wugayan, Adel - In: Journal of international consumer marketing 18 (2005) 1, pp. 45-72
Persistent link: https://www.econbiz.de/10007096446
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An Empirical Investigation of Consumer Ethics in a Collectivist Arab Culture:
Al-Wugayan, Adel; Rao, C.P. - In: Journal of international consumer marketing 16 (2004) 3, pp. 25-54
Persistent link: https://www.econbiz.de/10007100195
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The Effect of Country-of-Origin Related Stereotypes and Personal Beliefs on Product Evaluation
Janda, Swinder; Rao, C.P. - In: Psychology & marketing 14 (1997) 7, pp. 689-702
Persistent link: https://www.econbiz.de/10006996873
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Organizational Barriers to Organizational Development Evaluation Research
Wang, Zhengyuan; Rao, C.P.; Deadrick, Diana L. - In: International journal of management 14 (1997) 1, pp. 79-86
Persistent link: https://www.econbiz.de/10006999021
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A Behavioral Growth Model: Developing Countries- The Case of India
Reddy, Allan C.; Sethna, Beheruz N.; Rao, C.P.; Vyas, … - In: International journal of management 13 (1996) 3, pp. 390-400
Persistent link: https://www.econbiz.de/10007003550
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A Comprehensive Framework Examining the Issues Involved in the Distribution Channel Integration Decision
Kelkar, Mayuresh; Rao, C.P.; Stassen, Robert E. - In: Journal of marketing channels : ... distribution … 6 (1998) 3-4, pp. 17-44
Persistent link: https://www.econbiz.de/10007190743
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Neural network model for database marketing in the new global economy
Rao, C.P.; Ali, Jafar - In: Marketing intelligence & planning 20 (2002) 1, pp. 35-43
Persistent link: https://www.econbiz.de/10006970668
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The Exporter - Import Agent Contract and the Influence of Cultural Dimensions
Karunaratna, Amal R.; Johnson, Lester W.; Rao, C.P. - In: Journal of marketing management : MM 17 (2001) 1-2, pp. 137-158
Persistent link: https://www.econbiz.de/10006979835