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Substitutionskonkurrenz zwischen Direct-Mail und alternativen Werbeträgern

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Starting points' effects on risk-taking behavior

Schade, Christian; Steul, Martina; Schröder, Andreas - 2002

We formally represent the effects of prior gains and losses in a simple dynamic preference calculus based on prospect theory's value function and thoughts adapted from aspiration level theories. We investigate our predictions in questionnaire experiments. Since we document a strong effect of...

Persistent link: https://www.econbiz.de/10010310521

Starting points' effects on risk-taking behavior

Schade, Christian D.; Steul, Martina; Schröder, Andreas - 2002

We formally represent the effects of prior gains and losses in a simple dynamic preference calculus based on prospect theory s value function and thoughts adapted from aspiration level theories. We investigate our predictions in questionnaire experiments. Since we document a strong effect of...

Persistent link: https://www.econbiz.de/10009620767

Starting points' effects on risk - taking behavior

Schade, Christian D.; Steul, Martina; Schröder, Andreas - 2002

Persistent link: https://www.econbiz.de/10001666563

Does the framing of investment portfolios influence risk-taking behavior? Some experimental results

Steul, Martina - In: Journal of Economic Psychology 27 (2006) 4, pp. 557-570

Persistent link: https://www.econbiz.de/10005299715

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