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Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data - This article proposed and tested the synergistic value of the relational-transact...
Peltier, James
;
Schibrowsky, John A.
;
Schultz, Don E.
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10007379258
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22
Articles - Bootstrap Benefit Segmentation as an Experiential Learning Activity
Schibrowsky, John A.
;
Peltier, James W.
;
Collins, Robert H.
- In:
Journal of marketing education : JME
(
1999
),
pp. 34-43
Persistent link: https://www.econbiz.de/10007341239
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23
Leveraging Customer Information to Develop Sequential Communication Strategies: A Case Study of Charitable-Giving Behavior - Longitudinal communications move customers through the...
Peltier, James W.
;
Schibrowsky, John A.
;
Schultz, Don E.
- In:
Journal of advertising research
42
(
2002
)
4
,
pp. 23-41
Persistent link: https://www.econbiz.de/10006508375
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24
Interactive Psychographics: Cross-Selling in the Banking Industry - This paper presents the findings from a study designed to investigate the use of "interactive psychographics" to...
Peltier, James W.
;
Schibrowsky, John A.
;
Schultz, Don E.
; …
- In:
Journal of advertising research
42
(
2002
)
2
,
pp. 7-22
Persistent link: https://www.econbiz.de/10006509470
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25
Understanding the Antecedents to the Adoption of CRM Technology by Small Retailers: Entrepreneurs vs Owner-managers
Peltier, James W.
;
Schibrowsky, John A.
;
Yushan Zhao
- In:
International small business journal
27
(
2009
)
3
,
pp. 307-336
Persistent link: https://www.econbiz.de/10008256181
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26
The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience: A Causal Model
Peltier, James W.
;
Schibrowsky, John A.
;
Drago, William
- In:
Journal of marketing education : JME
29
(
2007
)
2
,
pp. 140-153
Persistent link: https://www.econbiz.de/10007758339
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27
The state of internet marketing research: A review of the literature and future research directions
Schibrowsky, John A.
;
Peltier, James W.
;
Nill, Alexander
- In:
European journal of marketing : EJM
41
(
2007
)
7-8
,
pp. 722-733
Persistent link: https://www.econbiz.de/10007763295
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28
Technology adoption by small businesses: An exploratory study of the interrelationships of owner and environmental factors
Peltier, James W.
;
Zhao, Yushan
;
Schibrowsky, John A.
- In:
International small business journal
30
(
2012
)
4
,
pp. 406-432
Persistent link: https://www.econbiz.de/10009978597
Saved in:
29
A hierarchical model of the internal relationship marketing approach to nurse satisfaction and loyalty
Peltier, James W.
;
Schibrowsky, John A.
;
Nill, Alexander
- In:
European journal of marketing : EJM
47
(
2013
)
5
,
pp. 899-916
Persistent link: https://www.econbiz.de/10010132242
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30
A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia
;
Schibrowsky, John A.
;
Peltier, James
; …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 166-181
Persistent link: https://www.econbiz.de/10010185170
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