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The Journal of Marketing Education : Past, Present, and Future

Gray, Deborah M.; Peltier, James W.; Schibrowsky, John A. - In: Journal of marketing education : JME 34 (2012) 3, pp. 217-238

Persistent link: https://www.econbiz.de/10010039720

Articles - A Professional School Approach to Marketing Education

Schibrowsky, John A.; Peltier, James W.; Boyt, Thomas E. - In: Journal of marketing education : JME 24 (2002) 1, pp. 43-55

Persistent link: https://www.econbiz.de/10006267844

The Impact of Corporate Culture, the Reward System, and Perceived Moral Intensity on Marketing Students' Ethical Decision Making

Nill, Alexander; Schibrowsky, John A. - In: Journal of marketing education : JME 27 (2005) 1, pp. 68-80

Persistent link: https://www.econbiz.de/10006239822

Gaining a competitive advantage by analysing aggregate complaints

Schibrowsky, John A.; Lapidus, Richard S. - In: Marketing intelligence & planning 13 (1995) 9, pp. 36

Persistent link: https://www.econbiz.de/10007005975

Aggregate Complaint Analysis: A Procedure for Developing Customer Service Satisfaction

Lapidus, Richard S.; Schibrowsky, John A. - In: The journal of services marketing 8 (1994) 4, pp. 50-60

Persistent link: https://www.econbiz.de/10007141160

Interactive integrated marketing communication: Combining the power of IMC, the new media and database marketing

Peltier, James W.; Schibrowsky, John A.; Schultz, Don E. - In: International journal of advertising : the quarterly … 22 (2003) 1, pp. 93-116

Persistent link: https://www.econbiz.de/10008118405

Research on Marketing Ethics: A Systematic Review of the Literature

Nill, Alexander; Schibrowsky, John A. - In: Journal of macromarketing : examining the interactions … 27 (2007) 3, pp. 256-273

Persistent link: https://www.econbiz.de/10007792842

Artificial intelligence in interactive marketing : a conceptual framework and research agenda

Peltier, James; Dahl, Andrew J.; Schibrowsky, John A. - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 54-90

Persistent link: https://www.econbiz.de/10014475080

Building human brands : the role of critical reviews

Pomirleanu, Nadia; Chennamaneni, Pavan Rao; … - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 681-697

Persistent link: https://www.econbiz.de/10014427945

A hierarchical model of the internal relationship marketing approach to nurse satisfaction and loyalty

Peltier, James W.; Schibrowsky, John A.; Nill, Alexander - In: European Journal of Marketing 47 (2013) 5/6, pp. 899-916

Purpose – The purpose of this study is to empirically test a hierarchical model of the antecedents of nurse job satisfaction and loyalty based on the internal marketing literature. Specifically, the study aims to investigate the degree to which structural, social, and financial bonding...

Persistent link: https://www.econbiz.de/10014722919