Klein, Thomas A.; Scott, Patsy F.; Clark, Joseph L. - In: Journal of Marketing for Higher Education 11 (2000) 1, pp. 39-61
<title>ABSTRACT</title> Market segmentation in urban higher education has generally divided potential students, primarily based on age, into Direct from High School (DHS) or “Traditional” and adult or “Non-Traditional,” based on differences in scheduling and program preferences and media access. One...
