Marketers offering Web-based shopping typically try to provide a convenient, safe, and pleasant online environment, appropriate to addressing shoppers' functional goals. They might also try to create an experience that encourages more escapist elements of "flow", a sense of deep involvement that...

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Editors' introduction to the volume Eileen Bridges and Kendra Fowler -- List of contributors -- PART I: Foundations -- 1. Service-dominant logic: foundations and applications -- 2. Service-dominant logic and market...

"The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world's leading specialists in the discipline explore foundations and innovations in services,...