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Academy of Marketing Conferenc...
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Consumer behaviour
15
Konsumentenverhalten
15
Nachhaltige Entwicklung
14
Sustainable development
14
Marketing
9
Marketing management
8
Marketingmanagement
8
Marketing theory
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Marketingtheorie
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Social web
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Children
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Corporate Social Responsibility
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Markenführung
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Nachhaltigkeit
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sustainability
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Advertising literacy
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Jugendliche
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Social values
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Soziale Werte
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Youth
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macromarketing
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Advertising
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Analphabetismus
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Consumption theory
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Earned media
2
Economic ethics
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Ethik
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English
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McDonagh, Pierre
55
Prothero, Andrea
30
Lawlor, Margaret-Anne
12
O'Driscoll, Aidan
12
Brown, Stephen
6
Mcdonagh, Pierre
6
Murray, John A.
5
Dobscha, Susan
4
Dunne, Áine
4
Hill, Tim
4
Rowley, Jennifer
4
Shultz, Clifford J.
4
Bradshaw, Alan
3
Healy, Jason C.
3
Kilbourne, William E.
3
Marshall, David
3
O'Malley, Lisa
3
Brady, Mairead
2
Brereton, Pat
2
Claudy, Marius C.
2
Davies, Iain
2
Dorsch, Michael J.
2
Kilbourne, William
2
Michelsen, Claus
2
Morgan, Robert
2
Moutinho, Luiz
2
Patterson, Maurice
2
Shultz, Clifford
2
Urien, Bertrand
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Belz, Frank
1
Bigné, Enrique
1
Campbell, Norah
1
Carrigan, Marylyn
1
Casey, Katherine
1
Connolly, John
1
Coverly, Edd de
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Durkin, Mark
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Dyck, Bruno
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Evans, Martin
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Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of marketing management : MM
14
European Journal of Marketing
5
European journal of marketing : EJM
5
European business review : EBR ; the official journal of the International Management Centres, Europe
2
International Journal of Contemporary Hospitality Management
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of macromarketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Routledge studies in critical marketing
2
Transformative consumer research for personal and collective well-being
2
AMS review : official publication of the Academy of Marketing Science
1
Customer service : empowerment and entrapment
1
Energy Policy
1
European Business Review
1
International journal of advertising : the review of marketing communications
1
Journal of Business & Industrial Marketing
1
Journal of Business Research
1
Journal of Consumer Research
1
Journal of Managerial Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of managerial psychology
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Macromarketing - a global focus ; Vol. 4
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Marketing management : a cultural perspective
1
Marketing theory
1
Renewable and Sustainable Energy Reviews
1
Research in consumer behavior
1
Routledge Studies in Critical Marketing Ser.
1
The international handbook on environmental technology management
1
The journal of business & industrial marketing
1
The service industries journal
1
Working paper AEE / Department of Agricultural Economics and Extension, Faculty of Agriculture, University of Zimbabwe
1
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ECONIS (ZBW)
38
OLC EcoSci
30
Other ZBW resources
11
RePEc
4
USB Cologne (EcoSocSci)
2
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1
Zimbabwe crop price policy analysis
O'Driscoll, Aidan
;
Takavarasha, Tobias
-
1988
Persistent link: https://www.econbiz.de/10000765446
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2
The posthuman : the end and the beginning of the human
Campbell, Norah
;
O'Driscoll, Aidan
;
Saren, Michael
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10003975572
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3
Young people's use of online social networking sites : uses and gratifications perspective
Dunne, Áine
;
Lawlor, Margaret-Anne
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10003982766
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4
Pester power : a battle of wills between children and their parents
Lawlor, Margaret-Anne
;
Prothero, Andrea
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 561-581
Persistent link: https://www.econbiz.de/10009159905
Saved in:
5
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
6
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
7
Strategy and process in marketing
Murray, John A.
;
O'Driscoll, Aidan
-
1996
Persistent link: https://www.econbiz.de/10004310057
Saved in:
8
Managing marketing : concepts and Irish cases
Murray, John A.
;
O'Driscoll, Aidan
-
1999
-
2. ed.
Persistent link: https://www.econbiz.de/10004722582
Saved in:
9
Discovering diversity in marketing practice
Murray, John A.
;
O'Driscoll, Aidan
;
Torres, Ann
- In:
European journal of marketing : EJM
36
(
2002
)
3
,
pp. 373-390
Persistent link: https://www.econbiz.de/10006087965
Saved in:
10
Messianic eschatology: Some redemptive reflections on marketing and the benefits of a process approach
Murray, John A.
;
O'Driscoll, Aidan
- In:
European journal of marketing : EJM
31
(
1997
)
9-10
,
pp. 706-719
Persistent link: https://www.econbiz.de/10006100265
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