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A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships
Lindgreen, Adam; Palmer, Roger; Vanhamme, Joe͏̈lle; … - In: Industrial marketing management : the international … 35 (2006) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10006229613
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A relationship-management assessment tool: Questioning, identifying, and prioritizing critical aspects of customer relationships
Lindgreen, Adam; Palmer, Roger; Vanhamme, Joe͏̈lle; … - In: Industrial marketing management : the international … 35 (2006) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10006229809
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Relationship marketing: schools of thought and future research directions
Palmer, Roger; Lindgreen, Adam; Vanhamme, Joe͏̈lle - In: Marketing intelligence & planning 23 (2005) 2-3, pp. 313
Persistent link: https://www.econbiz.de/10006959224
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Contemporary marketing practice: theoretical propositions and practical implications
Lindgreen, Adam; Palmer, Roger; Vanhamme, Joe͏̈lle - In: Marketing intelligence & planning 22 (2004) 6-7, pp. 673-699
Persistent link: https://www.econbiz.de/10006961365
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Contemporary marketing practice: theoretical propositions and practical implications
Lindgreen, Adam; Palmer, Roger; Vanhamme, Joe͏̈lle - In: Marketing intelligence & planning 22 (2004) 6, pp. 673
Persistent link: https://www.econbiz.de/10006962041
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Why pass on viral messages? : Because they connect emotionally
Dobele, Angela; Lindgreen, Adam; Beverland, Michael; … - In: Business horizons 50 (2007) 4, pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
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Viral marketing
Lindgreen, Adam; Dobele, Angela; Beverland, Michael; … - In: Marketing : metaphors and metamorphosis, (pp. 102-117). 2008
Persistent link: https://www.econbiz.de/10003746818
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Viral marketing : the use of surprise
Lindgreen, Adam; Vanhamme, Joe͏̈lle - In: Advances in electronic marketing, (pp. 122-138). 2005
Persistent link: https://www.econbiz.de/10003168450
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Gotcha! Findings from an Exploratory Investigation on the Dangers of Using Deceptive Practices in the Mail-Order Business
Vanhamme, Joe͏̈lle; Lindgreen, Adam - In: Psychology & marketing 18 (2001) 7, pp. 785
Persistent link: https://www.econbiz.de/10006978812
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High-tech, innovative products : identifying and meeting business customers' value needs
Lindgreen, Adam; Antioco, Michael; Palmer, Roger; … - In: The journal of business & industrial marketing 24 (2009) 3/4, pp. 182-197
Persistent link: https://www.econbiz.de/10009524596