Purpose – The purpose of this paper is to challenge the common claim of “infinite variety” being demanded in the marketplace by measuring not just how much variety theoretically could be produced, but how much is actually demanded by the customer. To this effect, the authors propose and...

The automotive industry is undergoing a strategic transition. Cost pressure from rising stock levels in the market and increasing incentives needed to sell these vehicles are forcing vehicle manufacturers to rethink their prevalent “stock-push” approach, building vehicles against a forecast...

It is now becoming apparent that the current ‘stock-push’ vehicle supply in the automotive industry by fulfilling the large majority of orders from existing stock is no longer a viable proposition. Cost pressure from rising stock levels in the market and high discounts needed to sell these...

It is now becoming apparent that the prevalent “stock‐push” approach in the automotive industry of building vehicles against a long‐term forecast and fulfilling the large majority of orders from existing stock is no longer a viable proposition. Pressure from rising stock levels in the...

The automotive industry is undergoing a strategic transition. Cost pressure from rising stock levels in the market and increasing incentives needed to sell these vehicles are forcing vehicle manufacturers to rethink their prevalent “stock-push” approach, building vehicles against a forecast...