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Strategic thinking and the IMP approach: A comparative analysis
Baraldi, Enrico; Brennan, Ross; Harrison, Debbie; … - In: Industrial marketing management : the international … 36 (2007) 7, pp. 879-894
Persistent link: https://www.econbiz.de/10007761582
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Adaptation in inter-firm relationships: classification, motivation, calculation
Schmidt, Sven-Oliver; Tyler, Katherine; Brennan, Ross - In: The journal of services marketing 21 (2007) 7, pp. 530
Persistent link: https://www.econbiz.de/10007870574
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The industrial/consumer dichotomy in marketing: Can formal taxonomic thinking help?
Brennan, Ross - In: Journal of customer behaviour 11 (2012) 4, pp. 311-323
Persistent link: https://www.econbiz.de/10010082433
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The structuration of relational space: Implications for firm and regional competitiveness
Nicholson, John; Tsagdis, Dimitrios; Brennan, Ross - In: Industrial marketing management : the international … 42 (2013) 3, pp. 372-381
Persistent link: https://www.econbiz.de/10010119724
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Fear appeals in anti-smoking advertising: How important is self-efficacy?
Manyiwa, Simon; Brennan, Ross - In: Journal of marketing management : MM 28 (2012) 11, pp. 1419-1438
Persistent link: https://www.econbiz.de/10010031160
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The use of social media in B2B marketing and branding: An exploratory study
Brennan, Ross; Croft, Robin - In: Journal of customer behaviour 11 (2012) 2, pp. 101-116
Persistent link: https://www.econbiz.de/10010037426
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Adaptive Behavior, in Buyer-Supplier Relationships - A key element of business relationship management
Brennan, Ross; Turnbull, Peter W. - In: Industrial marketing management : the international … 28 (1999) 5, pp. 481-496
Persistent link: https://www.econbiz.de/10006296181
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Managing Inter-Firm Adaptation Processes: An Examination of Case Study Evidence from the European Telecommunications Industry
Brennan, Ross; Turnbull, Peter W. - In: Journal of euro-marketing 7 (1999) 2, pp. 9-28
Persistent link: https://www.econbiz.de/10007182450
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Buyer-supplier partnering in british industry: The automotive and telecommunications sectors
Brennan, Ross - In: Journal of marketing management : MM 13 (1997) 8, pp. 759-776
Persistent link: https://www.econbiz.de/10006995252
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Mind the gap: The relevance of marketing education to marketing practice
Stringfellow, Lindsay; Ennis, Sean; Brennan, Ross; … - In: Marketing intelligence & planning 24 (2006) 3, pp. 245-256
Persistent link: https://www.econbiz.de/10007222406