The way we think about retail location is dominated by the idea that the primary role of the retail store or the retail centre is to attract the shopper to the location. An alternative paradigm exists of taking retailing to where there are people either at home or in crowds and this is likely to...

The marketing of own brands is a feature of modern multiple retailing. Retailers can create brand image by advertising their own products or creating brand equity in their own stores and transferring such imagery to their physical products. The costs of branding to the retailer are approximately...