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Researching Sales Forecasting Practice: Commentaries and authors' response on "Conducting a Sales Forecasting Audit" by M.A. Moon, J.T. Mentzer & C.D. Smith
Fildes, Robert; Bretschneider, Stuart; Collopy, Fred; … - In: International Journal of Forecasting 19 (2003) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10005418277
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Researching sales forecasting practice : commentaries and authors' response on "Conducing a sales forecasting audit" by M. A. Moon, J. T. Mentzer & C. D. Smith
Fildes, Robert (contributor); Moon, Mark A. (contributor);  … - In: International journal of forecasting 19 (2003) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10001734988
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Probability judgmental forecasting : special issue
Wright, George (contributor);  … - In: International journal of forecasting 12 (1996) 1
Persistent link: https://www.econbiz.de/10001204620
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Motivating the industrial sales force in the sales forecasting process
Byrne, Teresa M. McCarthy; Moon, Mark A.; Mentzer, John T. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 128-138
Persistent link: https://www.econbiz.de/10008907882
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Sales forecasting management : a demand management approach
Mentzer, John T.; Moon, Mark A. - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10002132372
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Conducting a sales forecasting audit
Moon, Mark A.; Mentzer, John T.; Smith, Carlo D. - In: International journal of forecasting 19 (2003) 1, pp. 5-25
Persistent link: https://www.econbiz.de/10001734956
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Sales forecasting management : a demand management approach
Mentzer, John T. - 2005 - 2nd ed (Online-Ausg.)
Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized...
Persistent link: https://www.econbiz.de/10013208142
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Seven keys to better forecasting
Moon, Mark A.; Mentzer, John T.; Smith, Carlo D.; … - In: Business Horizons 41 (1998) 5, pp. 44-52
Persistent link: https://www.econbiz.de/10005326430
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A Customer Value-Based Approach to MBA Marketing Education
Moon, Mark A.; Mentzer, John T.; Reizenstein, Richard C.; … - In: Journal of marketing education : JME (1998), pp. 53-62
Persistent link: https://www.econbiz.de/10007355547
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THE NEED FOR A FORECASTING CHAMPION
Mentzer, John T.; Moon, Mark A.; Kent, John L.; Smith, … - In: The journal of business forecasting : methods & systems 16 (1997) 3, pp. 3-8
Persistent link: https://www.econbiz.de/10007363179