Moon, Mark A. - In: Foresight: The International Journal of Applied Forecasting (2009) 15, pp. 22-24
In a follow-up article to Joe Smith's piece The Alignment of People, Process, and Tools (Foresight, issue 15) Moon agrees fully that tools themselves are not the key to effective forecasting. He argues for clear metrics and an emphasis on the entire culture of the organization, not merely the...