Cheng, T.C.E.; Lai, L.C.F.; Yeung, A.C.L. - In: International Journal of E-Business Research (IJEBR) 4 (2008) 4, pp. 26-42
In this study we examine the driving forces of customer loyalty in the broadband market in Hong Kong. We developed and empirically tested a model to examine the antecedents of customer loyalty towards Internet service providers (ISPs) in Hong Kong. Structural equation modeling (SEM) was used to...