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Managing Inter-Firm Adaptation Processes: An Examination of Case Study Evidence from the European Telecommunications Industry

Brennan, Ross; Turnbull, Peter W. - In: Journal of euro-marketing 7 (1999) 2, pp. 9-28

Persistent link: https://www.econbiz.de/10007182450

Buyer-supplier partnering in british industry: The automotive and telecommunications sectors

Brennan, Ross - In: Journal of marketing management : MM 13 (1997) 8, pp. 759-776

Persistent link: https://www.econbiz.de/10006995252

Mind the gap: The relevance of marketing education to marketing practice

Stringfellow, Lindsay; Ennis, Sean; Brennan, Ross; … - In: Marketing intelligence & planning 24 (2006) 3, pp. 245-256

Persistent link: https://www.econbiz.de/10007222406

Should we worry about an "academic-practitioner divide" in marketing?

Brennan, Ross - In: Marketing intelligence & planning 22 (2004) 5, pp. 492-500

Persistent link: https://www.econbiz.de/10006962435

<IT>Marketing Intelligence & Planning<-IT>: past, present and future

Thomas, Michael J.; Crosier, Keith; Brennan, Ross; … - In: Marketing intelligence & planning 26 (2008) 1, pp. 7-10

Persistent link: https://www.econbiz.de/10007918798

Regulation of Nutrition and Health Claims in Advertising

Brennan, Ross; Czarnecka, Barbara; Dahl, Stephan; … - In: Journal of advertising research 48 (2008) 1, pp. 57-70

Persistent link: https://www.econbiz.de/10008051949

Exploring the Implementation of Ethics in U.K. Accounting Programs

Ghaffari, Firoozeh; Kyriacou, Orthodoxia; Brennan, Ross - In: Issues in accounting education 23 (2008) 2, pp. 183-198

Persistent link: https://www.econbiz.de/10008064327

Does political marketing need the concept of customer value?

Brennan, Ross; Henneberg, Stephan C. - In: Marketing intelligence & planning 26 (2008) 6, pp. 559-572

Persistent link: https://www.econbiz.de/10008108491

Price-setting in business-to-business markets

Brennan, Ross; Canning, Louise; McDowell, Ray - In: The marketing review 7 (2007) 3, pp. 207-234

Persistent link: https://www.econbiz.de/10009853111

How Well Does GLOBE Predict Values in Advertising? A Content Analysis of Print Advertising from the UK, Ireland, Poland and Hungary

Czarnecka, Barbara; Brennan, Ross - 2011

This cross-cultural comparative study investigated differences in the frequency and types of value appeals used in print advertising from Poland, the UK, Hungary and Ireland. The methodological approach was content analysis; Pollay’s (1983) value appeals were linked to the GLOBE dimensions...

Persistent link: https://www.econbiz.de/10014178519