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Special issue on corporate governance : velocity and visibility

Parent, Michael (contributor) - 2012

Persistent link: https://www.econbiz.de/10009673258

Brand signal quality of products in an asymmetric online information environment : an experimental study

Tsao, Hsiu-yuan; Berthon, Pierre R.; Pittt, Leyland F.; … - In: Journal of consumer behaviour : an international … 10 (2011) 4, pp. 169-178

Persistent link: https://www.econbiz.de/10009296479

Less is Not More : Information Presentation Complexity and 401(K) Planning Choices

Cardella, Eric - 2019

This paper presents the results of an experiment that is designed to examine how information presentation and complexity impact retirement-savings behavior. The experiment is performed twice, using both a Qualtrics panel of new employees and a sample of business school students. In this...

Persistent link: https://www.econbiz.de/10012899217

Luxury wine brands as gifts : ontological and aesthetic perspectives

Reyneke, Mignon; Berthon, Pierre R.; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 23 (2011) 3, pp. 258-270

Persistent link: https://www.econbiz.de/10009315739

Integrating the smartphone into a sound environmental information systems strategy : principles, practices and a research agenda

Pitt, Leyland F.; Parent, Michael; Junglas, Iris; Chan, … - In: The journal of strategic information systems : … 20 (2011) 1, pp. 27-37

Persistent link: https://www.econbiz.de/10009125054

Instant innovation : from zero to full speed in fifteen years : how online offerings have reshaped marketing research

Campbell, Colin; Parent, Michael; Plangger, Kirk; … - In: Journal of advertising research 51 (2011), pp. 72-86

Persistent link: https://www.econbiz.de/10009127006

Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches

Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238

Persistent link: https://www.econbiz.de/10009127057

Cybersecurity in 2016 : people, technology, and processes

Parent, Michael; Cusack, Brian - In: Business horizons 59 (2016) 6, pp. 567-569

Persistent link: https://www.econbiz.de/10011609493

Less is not more : information presentation complexity and 401(k) planning choices

Cardella, Eric; Kalenkoski, Charlene; Parent, Michael - 2018

Persistent link: https://www.econbiz.de/10011865361

How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension

Reddy, Mergen; Terblanche, Nic; Pitt, Leyland; Parent, … - In: Business Horizons 52 (2009) 2, pp. 187-197

Brand extensions are always tempting to marketers, and in the case of luxury brands the allure is particularly strong. While the path to luxury brand success may be partly paved with extensions, there are even more examples of brand extension disasters that litter the way. Brand extensions...

Persistent link: https://www.econbiz.de/10005354023