Customer orientation is often presented as a modus operandi whereby customers get from companies what they need and want, as it is a company strategy to address the customers' specific requirements. To support this strategy, companies have to align their resources laterally rather than...

This paper analyses the role of the 'green' standard BS 7750 in 11 Danish firms and discusses why firms seek certification according to this standard, which is voluntary. In addition to possible greening effects, the paper identifies four other types of effects that are more orientated towards...

This paper presents a case study of the interplay between corporate culture, accounting systems and systems of accountability. The paper analyses empirically the meaning of corporate culture and the significance of accounting in shaping organizational reality. Goffman's distinction between front...