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A case history of Electrical and Musical Industries (EMI)
Hunt, Kenneth A.; Usinowicz, Lech - In: Journal of business case studies 5 (2009) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10009885912
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Cultural and social influences on the perception of beauty : a case analysis of the cosmetics industry
Hunt, Kenneth A.; Fate, Jennifer; Dodds, Bill - In: Journal of business case studies 7 (2011) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10009886041
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The criticality of cultural awareness in global marketing : some case examples
Hunt, Kenneth A.; Hodkin, William - In: Journal of business case studies 8 (2012) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10009886095
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Legend Airlines : American Airlines' worst nightmare?
Dodds, William B.; Hunt, Kenneth A. - In: Journal of business case studies 8 (2012) 2, pp. 135-140
Persistent link: https://www.econbiz.de/10010004869
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A business case analysis of the snowboarding industry
Hunt, Kenneth A.; Secor, Will - In: Journal of business case studies 9 (2013) 2, pp. 111-120
Persistent link: https://www.econbiz.de/10010117446
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On Recontextualising Sales Resistance - A Defense of Information Processing-Based Classifications
Hunt, Kenneth A.; Bashaw, R.Edward - In: Industrial marketing management : the international … 30 (2001) 8, pp. 645-650
Persistent link: https://www.econbiz.de/10006272332
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A New Classification of Sales Resistance - Classifying sales resistance enables salespeople to better gain buyers' commitments
Hunt, Kenneth A.; Bashaw, R.Edward - In: Industrial marketing management : the international … 28 (1999) 1, pp. 109
Persistent link: https://www.econbiz.de/10006301393
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Using Buyer's Information Processing to Formulate Selling Strategies - Determining the buyer's mode of information processing increases selling effectiveness
Hunt, Kenneth A.; Bashaw, R.Edward - In: Industrial marketing management : the international … 28 (1999) 1, pp. 99-108
Persistent link: https://www.econbiz.de/10006301394
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A New Classification of Sales Resistance - Classifying sales resistance enables salespeople to better gain buyers' commitments
Hunt, Kenneth A.; Bashaw, R.Edward - In: Industrial marketing management : the international … 19990, pp. 109
Persistent link: https://www.econbiz.de/10006359109
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Using Buyer's Information Processing to Formulate Selling Strategies - Determining the buyer's mode of information processing increases selling effectiveness
Hunt, Kenneth A.; Bashaw, R.Edward - In: Industrial marketing management : the international … 19990, pp. 99-108
Persistent link: https://www.econbiz.de/10006359110